The top three things that make people love where they live

September 30, 2009

Matt Thompson is Knight Foundation's Interim Online Community Manager. He edits the Soul of the Community blog.

Image courtesy of Pink Sherbet Photography on Flickr.

Over the past two years, we've asked almost 28,000 people from all over the U.S. how they feel about their communities. Are they satisfied with where they live? Would they recommend it to others? Is it perfect for folks like them? Are they proud to live there?

We also asked them a ton of other questions about their community. How are the highways and freeways? How well do community leaders represent their interests? How safe is it to walk around their neighborhoods? How's the local economy?

From their answers to the second set of questions (regarding different aspects of their community), we tried to figure out which of those questions did the most to predict their answers on the first set of questions (regarding their own feelings about the community). And in place after place, knowing how they perceived three key aspects of the community told us the most about how much they cherished the community overall.

3. Aesthetics

Image courtesy of Яick Harris on Flickr. 

In each community, Gallup researchers asked residents two questions about its attractiveness - how they rated the area's parks, playgrounds and trails and how they rated its overall beauty and physical setting. It turns out a pretty city is a lovable city.

You might have suspected this. After all, an area's aesthetics are one of the first things we talk about when we say why we love a place. Urban design has become a huge topic nationwide over the past few decades, well-reflected in the online conversation through popular sites like Inhabitat and Worldchanging. We intuitively thrill to projects like Manhattan's High Line - turning an abandoned rail line into a public park - because we recognize that these aesthetic enhancements are important for a community's well-being.

But would you have expected that our feelings about our community's aesthetics play a bigger part in our attachment to a place than public safety or highways and freeways? That surprised me, and it suggests to me that as much as we talk about urban design and green space, we might still be underestimating its impact.



2. Social offerings 

Image courtesy of fabbio on Flickr

It sometimes seems as though every city in America is working on a neverending downtown revitalization project. In recent years, a lot of emphasis has been placed on creating vibrant social cores for our communities, dense places where diverse groups of people can interact. Our study suggests these efforts are valuable.

Researchers asked residents questions about how fun and social their communities are - Is there vibrant nightlife? Is it a good place to meet people and make friends? How much do residents seem to care about each other?

Responses to these questions did a lot to indicate how attached people are to where they live. I think this is especially interesting considering the study covers residents from a number of demographics, not just the young, single urbanites that we think of when we hear words like "nightlife."

To be a top-three characteristic overall, social offerings had to be important to people of a wide range of ages, marital statuses and incomes. And in fact, it's an ascendant community trait whether you're looking at a relatively older community like Bradenton, Fla., or a relatively young community like State College, Pa. - both areas where social offerings are actually the leading indicator for community attachment.


1. Openness

Image courtesy of Luiz Felipe Castro on Flickr.

The number one trait we identified as decisive in determining residents' attachment to a community was openness. To get at this trait, researchers asked whether the community was a "good place for" different groups of people - senior citizens, racial and ethnic minorities, families with kids, gays and lesbians, college graduates, and immigrants from other countries.

In community after community, residents' responses to these questions told us the most about how attached they were to their community.

Urban scholars such as Richard Florida have been talking for years about the economic benefits of tolerance - a community's friendliness to different groups of people. Our findings underscore the value of these characteristics and add some strong empirical weight.

But this leaves me with some questions. Openness might be the most significant trait in determining community attachment, but of all the areas researchers asked about, this is also one of the most personal and subjective. After all, civic leaders can fix up highways and freeways, create parks and bike trails, make housing more affordable, encourage the development of fun nightlife corridors, and work to lower crime - we have recognized public policy levers to address all of these community needs. But how does a community make itself more welcoming? Laws and policies can only go so far in addressing this perception.

Might it be that one of the community's most important traits is also the most difficult to improve? This post is republishable under a Creative Commons Attribution-Share alike license.



Discover the soul of your community

Great schools, affordable health care and safe streets all help create strong communities. But is there something deeper that draws people to a city – that makes them want to put down roots and build a life?

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