Politicians and policy makers sweating over how to jump-start economic growth may want to start studying a new equation emerging Tuesday from U.S. research: L + P = $.
Translated, it means that communities able to inspire loyalty and passion among residents are also likely to see a swell in their financial outlook.
For Michael Brown, the third-term mayor of Grand Forks, N.D., this is old news. He has spent the past nine years wooing the tough-to-please demographic of young professionals with everything from his Star Spangled All American Fireworks Chili recipe (available online, next to his policy priorities) to a farmers market, 35 kilometres of bike paths and the creation of a professional development network to help them do just that. Besides a “younger, hipper feel about town,” this has yielded him the second-strongest attachment ratings reported by residents across a range of 26 U.S. communities polled in a new Gallup/Knight Foundation study.
Great schools, affordable health care and safe streets all help create strong communities. But is there something deeper that draws people to a city – that makes them want to put down roots and build a life?