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Home is where the heart is, and the money too - Globeandmail.com

September 29, 2009

From the Globe and Mail:

Politicians and policy makers sweating over how to jump-start economic growth may want to start studying a new equation emerging Tuesday from U.S. research: L + P = $. 

Translated, it means that communities able to inspire loyalty and passion among residents are also likely to see a swell in their financial outlook. 

For Michael Brown, the third-term mayor of Grand Forks, N.D., this is old news. He has spent the past nine years wooing the tough-to-please demographic of young professionals with everything from his Star Spangled All American Fireworks Chili recipe (available online, next to his policy priorities) to a farmers market, 35 kilometres of bike paths and the creation of a professional development network to help them do just that. Besides a “younger, hipper feel about town,” this has yielded him the second-strongest attachment ratings reported by residents across a range of 26 U.S. communities polled in a new Gallup/Knight Foundation study.

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