Share this

Thoughts on the findings in San Jose

September 23, 2009

Dave Mills is Knight's program director in San Jose.

The Gallup organization has just released the second installment of a three-year study designed to pinpoint what drives loyalty within a community and explore the potential connection between attachment to place and economic vitality. Last year, we learned that roughly one in four San Jose residents (28 percent) were not attached to this place, 42 percent were neutral and 29 percent were attached.

(Two brief research caveats here: "San Jose" for this study means the San Jose MSA, which comprises all of Santa Clara County. The Gallup organization uses a composite measure that includes loyalty to place and passion about the place to derive "attachment.")

Anyhow, between last spring and this spring, the data were collected. Between late February and April of this year, we experienced the great recession. So, what impact might that have on the results? The answer, surprisingly, is very little. Indeed, 32 percent are not attached this time around, 40 percent remain neutral, and 29 percent are attached.

What does this all mean? Well, the fun in any study of this nature is in interpreting the findings. My interpretations are grounded in understanding the critical issues. Last year, 22 percent cited affordable housing as the most pressing issue facing the community, 15 percent said traffic and congestion, 15 percent mentioned the cost of living, and 13 percent cited gangs and violence. Nothing else was mentioned by more than 10 percent of the respondents.

So what about this year? The percentage of residents citing lack of jobs as our community's most pressing issue jumped from 4 to 17 this year. Not a surprise, really, but certainly supporting evidence that Silicon Valley is not immune from the national employment malaise, and that we feel every bit of the record unemployment rate in the state of California. Aside from jobs, the most frequently cited issues remain the same. I infer from this that with or without a job, most of us feel this is a great place to be.

How does this compare to other places? Well, the study was conducted in 26 communities across the country and for comparative purposes Gallup looks at San Jose in the same cohort as St. Paul, Minn., Palm Beach, Fla., and Charlotte, N.C. Statistically speaking, there are no differences regarding attachment to place between us and the aggregate of those other three communities.

One detail I find particularly interesting concerns the elected leadership here. Last year, just 8 percent of respondents "agreed strongly" that elected officials represent their interests, and only 10 percent gave a "very high" rating to the leadership capacity of our area's elected officials. These numbers are virtually unchanged this year (9 and 11 percent, respectively). Is this good news or bad? Neither, I think. I often wonder if it's possible that in Silicon Valley we don't expect the government to improve our situation? I certainly hope that's the case.

Finally, community engagement is something we talk about a lot at the Knight Foundation. While there are thousands of viewpoints about what this means, the implications of more- or less-engaged communities, and how we will know when we get there, I choose to believe we're attached to this place - at whatever levels we are - because of the aesthetics, the opportunities, the people, and yes - even the weather. Some of the data support these points, but even when they don't, I still believe that regardless of cyclical swings in employment, crime, traffic, or the cost of housing, we're here because we want to be. In my mind, that's a good thing and is as it should be.

I'd be interested in your thoughts on this topic. Feel free to share them below.

tags:

2 comments

Leo Romero wrote 2 years 15 weeks ago

I read the FAQ on next steps

I read the FAQ on next steps and have two related questions:

(1) I'd been going through the report and presentation, and made a summary of overall findings here: http://bit.ly/1VgwaN Since I live in San Jose, I'm particularly interested in looking at the raw data from this MSA, but it appears that they're available only as SPSS (.por) files. Could you have the SJ data made available in a more accessible format, maybe xml?

(2) Re "Knight Foundation will host community forums to share results, gauge feedback and encourage the application of survey findings to existing and potential community projects." What are the plans for the SJ MSA? I've read that public meetings have already taken place in other communities, like Bradenton.

Thanks; Leo

tdog46 wrote 2 years 18 weeks ago

Interesting subject. Being a

Interesting subject. Being a native of California and having moved to Colorado's front range in my early 30s, I can say that it was a relatively easy transition in terms of emotional attachment. I think largely because the front range holds a lot of the same values as does the Bay Area in terms of quality of life, culture and outdoor activity and both places provide abundant aesthetic beauty. Having a spouse with roots in Colorado and a large family here made the transition much easier for me as well.

Seems that demographics such as age, marital status and political ideology would be huge factors in determining one's emotional attachment to place. The theory being that singles, college students and those with non-traditional views on family most likely have little to no attachment to their place whereas. Be interesting to see comparative data from, for example, Colorado Springs vs. Boulder to test the theory.

Please register or login to post a comment.

Discover the soul of your community

Great schools, affordable health care and safe streets all help create strong communities. But is there something deeper that draws people to a city – that makes them want to put down roots and build a life?

Latest SOTC Chatter

  • We visited Corpus Christi, Texas, last week for a presentation to the mayor and community. Here's how it went http://is.gd/rQrwwo #SOTC
  • Via Corpus Christi Caller Times: Soul of the Community presentation takes a look at value of place http://is.gd/7iLQ7e #SOTC
  • Attending the Soul of the Community meeting in #Corpus Christi tonight? Use the hashtag #SOTC. Comments on our Facebook http://is.gd/TE7N0H
  • Looking for more about the @Knightfdn Soul of the Community #Miami report? This short video summarizes http://is.gd/yz1jBK
  • Looking for the #Miami Soul of the Community report? Direct link here http://is.gd/trhqCe #SOTC
  • #SOTC study by @knightfdn presented in today's Miami-Dade State of the County address. Clip begins at 10m 50s http://is.gd/riT3BR
  • Openness, social offerings and education systems attach Detroiters to the city. Resident attachment in #Detroit http://is.gd/Pkj5Y5 #SOTC
  • Detroit feeling surge in local pride after Chrysler's "Imported from Detroit" Super Bowl ad stirs emotions http://is.gd/59fu9i #SB45 #SOTC
  • See our report on community attachment in #Detroit from the 2010 Gallup-Knight Soul of the Community study http://is.gd/f9tfwU #SOTC
  • .@ChryslerAutos #SB45 commerical "Imported From Detroit" impresses http://bit.ly/ChryslerSB45 #SOTC www.soulofthecommunity.org/detroit