The information in our study covers the Akron Metropolitan Statistical Area.
In each community, the Knight Soul of the Community study identified factors that emotionally attach residents to where they live
From Akron WKSU-FM Public Radio News, Nov. 16, 2010:
A new study of Akron and 25 other cities shows what people are passionate about in their communities. The three-year “Soul of Community” study focused on places where John S. and James L. Knight were passionate about their newspapers. The Gallup and Knight Foundation concluded people in Akron are passionate about openness and beauty and social life more than leadership and safety. Gallup researcher Katherine Laughlin says the survey offers new approaches for communities to organize themselves for economic growth.
From The Christian Science Monitor:
If you sometimes stop and wonder why you donate to your local school’s annual fundraiser, help plant trees on your town’s main drag or offer free hot cocoa at every street fair, the answer is because you're either very generous or you know what's good for your local economy.
In this interview, Knight Foundation consultant Katherine Loflin talks about real steps communities can take – from widening sidewalks to improving a city’s social venues – to help residents become more attached to where they live. As a result, communities can become more attractive to young, college-educated workers that cities need to continue to thrive, said Loflin, whose remarks stem from the findings of the Soul of the Community survey.
Great schools, affordable health care and safe streets all help create strong communities. But is there something deeper that draws people to a city – that makes them want to put down roots and build a life?