St. Paul, Minn. - MSA
The information in our study covers the Minneapolis-St. Paul, Minn.-Wis., Metropolitan Statistical Area.
In each community, the Soul of the Community Study identified factors that emotionally bond residents to where they live. Some of these community characteristics were rated highly by residents, and are therefore community strengths while others were rated lower, making them opportunities for improvement. This information can provide communities a roadmap for increasing residents’ emotional attachment to where they live, which the study found has a significant relationship to economic vitality.
In the St. Paul area, openness (how welcoming the place is), aesthetics (an area's physical beauty and green spaces) and education (local colleges and universities and K-12 public schools) are the most important factors emotionally connecting residents to where they live.
Education and aesthetics were perceived as community strengths – particularly the area’s colleges and universities and its parks, playgrounds and trails. In fact, local colleges and universities were rated significantly higher by residents in 2009.
Meanwhile, the area’s social offerings (particularly residents caring about each other) and openness (particularly to college grads) need improvement, the survey found. Also, though area residents rated openness to families with young children significantly higher in 2009, they rated nightlife significantly lower in 2009.
Not surprisingly, ratings of the local economy were down in 2009, however the economy is still not a key factor emotionally connecting residents to their communities.
Residents who are most likely to be emotionally attached are older, retired, suburban dwelling, higher educated and higher income residents. Those least likely are under 55, rural dwelling, non-employed (including students) and lower educated residents.


