The information in our study covers the San Jose-Sunnyvale-Santa Clara, Calif., Metropolitan Statistical Area.
In each community, the Knight Soul of the Community study identified factors that emotionally attach residents to where they live
From Linda Goldston, The San Jose Mercury News on Nov. 16, 2010:
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The goal of the Knight Foundation-funded "Soul of the Community" study was to explore how residents' emotional bond to their city influences economic growth and vitality. The more attached they are, the more likely the local economy is strong and growing, according to the survey results.
From The Los Angeles Times, Nov. 16, 2010:
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...Gallup states that the cities with the highest levels of resident love and passion for their community, or resident attachment, also had the highest rates of GDP growth over time.
The cities surveyed vary in terms of population size and how urban or rural they are. Gallup randomly surveyed 43,000 adults by phone in cities including Akron, Ohio, Tallahassee, Fla., and Detroit.
From The Christian Science Monitor:
If you sometimes stop and wonder why you donate to your local school’s annual fundraiser, help plant trees on your town’s main drag or offer free hot cocoa at every street fair, the answer is because you're either very generous or you know what's good for your local economy.
From the San Jose Business Journal, Nov. 15:
A three-year study found that social offerings, openness and beauty are far more important to San Jose residents than their perceptions of the economy, jobs or basic services, according to a report Monday from the John S. and James L. Knight Foundation.
Great schools, affordable health care and safe streets all help create strong communities. But is there something deeper that draws people to a city – that makes them want to put down roots and build a life?