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San Jose, Calif. - MSA
The information in our study covers the San Jose-Sunnyvale-Santa Clara, Calif., Metropolitan Statistical Area.
In each community, the Knight Soul of the Community study identified factors that emotionally attach residents to where they live 
Community Strengths & Weaknesses
How to read the motion chart?
The chart below examines the drivers for community attachment (Basic Services, Economy, Safety, Leadership, Education, Aesthetics, Social Offerings, Openness, Social Capital, Civic Involvement).
November 16, 2010
'Community spirit can affect local economic growth, survey finds'
From The Los Angeles Times, Nov. 16, 2010:
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...Gallup states that the cities with the highest levels of resident love and passion for their community, or resident attachment, also had the highest rates of GDP growth over time.
The cities surveyed vary in terms of population size and how urban or rural they are. Gallup randomly surveyed 43,000 adults by phone in cities including Akron, Ohio, Tallahassee, Fla., and Detroit.
November 16, 2010
'In San Jose, Hispanics feel at home, study finds; recent college grads don't'
From Linda Goldston, The San Jose Mercury News on Nov. 16, 2010:
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The goal of the Knight Foundation-funded "Soul of the Community" study was to explore how residents' emotional bond to their city influences economic growth and vitality. The more attached they are, the more likely the local economy is strong and growing, according to the survey results.
November 15, 2010
'New research: If you love your town, prosperity follows'
From The Christian Science Monitor:
If you sometimes stop and wonder why you donate to your local school’s annual fundraiser, help plant trees on your town’s main drag or offer free hot cocoa at every street fair, the answer is because you're either very generous or you know what's good for your local economy.
November 15, 2010
'Knight Foundation: San Jose must woo tomorrow's work force'
From the San Jose Business Journal, Nov. 15:
A three-year study found that social offerings, openness and beauty are far more important to San Jose residents than their perceptions of the economy, jobs or basic services, according to a report Monday from the John S. and James L. Knight Foundation.San Jose residents feel that the city needs to improve its social offerings such as community events, entertainment venues, and arts and culture opportunities.Immigrants and job-seeking college graduates were perceived to be significantly less welcome in San Jose than in 2009.
Discover the soul of your community
Great schools, affordable health care and safe streets all help create strong communities. But is there something deeper that draws people to a city – that makes them want to put down roots and build a life?
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